דרושים Growth & Product Marketing Manager ברעננה

ABOUT THE ROLE

We're seeking a Growth & Product Marketing Manager to drive our video product strategy from positioning to performance. You'll own the complete product marketing funnel while executing data-driven growth initiatives.

You’ll work closely with Product, Sales, and BizDev to ensure we connect the dots between product value, market needs, and business outcomes. This is a hands-on, high-impact role that requires a sharp mind, a builder’s mentality, and the ability to move fast without sacrificing quality.

WHAT YOU'LL BE DOING

• Own the end-to-end product marketing strategy, from positioning and messaging to launch and post-launch performance
• Develop and maintain all key sales and marketing materials (one-pagers, battle cards, pitch decks, case studies, whitepapers, etc.)
• Lead go-to-market strategies for new products and features working across Product, Sales, and Marketing to ensure impactful rollouts
• Collaborate with the Product team to define and articulate feature value, use cases, and benefits
• Track product performance, partner insights, and usage data to identify growth opportunities and optimize user engagement
• Drive competitive research and market intelligence to inform positioning and keep us ahead of trends
• Define, measure, and optimize KPIs for product marketing and growth initiatives
• Manage and execute paid marketing campaigns across channels, tracking performance and iterating for ROI
• Be a key contributor to our content strategy - you know how to write, and you use it to tell stories that convert

WHAT YOU BRING

• 3–5 years of experience in product marketing or growth marketing, preferably in B2B2C or SaaS environments.
• Proven experience writing content that explains, sells, and engages. This is a must-have, not a nice-to-have.
• Strong background in product launches and go-to-market execution.
• Experience using HubSpot or similar tools for email marketing, segmentation, automation, and performance tracking.
• Demonstrated success in running paid acquisition campaigns across digital platforms.
• A collaborative spirit and a track record of working cross-functionally with product, marketing, sales, and external partners.
• Exceptional project management skills - you know how to turn strategy into execution.
• Fluent English at a native level or equivalent

PREFERRED QUALIFICATIONS

• Experience in adtech, video technology, or publisher-focused products
• Familiarity with programmatic advertising or video advertising ecosystems

WHY JOIN US

You’ll have the autonomy to own your area, the support of a collaborative team, and the opportunity to shape the way the industry sees video. If you’re someone who likes building from strategy through execution, and seeing the impact in real-time, this one’s for you.

HYBRID: We require this employee to be in our Ra'anana ROOMS offices 4X week