דרושים Senior Mobile Web and Desktop בתל אביב

A leading ad tech company is looking for a Web Master to join its dynamic team. In this role, you will be responsible for overseeing and executing high-level branding and publisher partnerships across mobile web and desktop platforms. You will play a key role in managing relationships with direct publisher websites securing valuable branding deals, and ensuring the success of long-term partnerships. Key Responsibilities: Strategy & Setup: *Develop and launch a mobile web and desktop user acquisition operation. *Define traffic acquisition strategy (direct buys, programmatic, RTB). *Establish partnerships with publishers, SSPs, and networks. Media Buying and Campaign Execution: Manage direct publisher deals and programmatic buying (DV360, Xandr, TTD). * *Optimize CPM, CPC, CPA, and rev-share models to drive efficiency. * A/B test creatives, landing pages, and traffic sources. Supply and Demand Management: ** Identify, negotiate, and onboard publishers and supply partners. * Ensure compliance with brand safety & fraud prevention policies. Performance Optimization and Reporting: *Track and analyze key performance metrics (CTR, viewability, conversion rates, ROAS). * Utilize analytics tools (Google Analytics, Adjust, AppsFlyer, DV360 reporting) for data-driven decision-making. *Adjust bidding strategies based on real-time performance insights. Required Experience and Skills: *3+ years of experience in media buying for mobile web and desktop. * Deep understanding of SSPs, DSPs, and ad networks. * Hands-on experience with programmatic platforms (DV360, Xandr, TTD). *Proven track record in direct publisher deals - sourcing, negotiating, and optimizing. Strong understanding of monetization models (CPM, CPC, CPA, rev-share). * *Proficiency in tracking and analytics tools (Google Analytics, MMPs, Tableau). *Ability to identify and prevent ad fraud (MOAT, IAS, DoubleVerify). If you have extensive experience in digital media buying, publisher management, and securing strategic branding deals, I want to hear from you! Let's talk