דרושים CRM/Marketing Manager בתל אביב

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Responsibilities:

• Managing all the players that have ever joined our games across different segments according to their motivation and behaviors.
• Develop quarterly and monthly plans aligned with this strategy that leverages all product features and marketing tools, in addition to coming up with exciting new innovative ideas and communicating them to millions of players.
• Plan and execute monetization strategies that will motivate and encourage the players to “stay, play and pay” and that are aligned with the retention monetization KPIs targets.
• Develop daily promotional plans and be in charge of their implementation. This would include the campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring and analyzing its results and reacting accordingly.
• Works closely with the creative and operations teams, product owners and BA team.

Requirements:

• 2+ years of experience as a marketing, CRM, brand or e-commerce manager or in the trade marketing field (in the online space - Advantage).
• Analytical work experience.
• Structural approach to data with strong quantitative and qualitative analysis skills.
• Advanced Excel, Tableau, preferably Vertica knowledge - Big advantage.
• Methodological approach to data, together with the ability to present the data clearly and efficiently to support business decisions.
• Strong English written/verbal skills.
• A “people person” - positive, initiator, curious, independent and a quick learner.
• Personal gaming background - Advantage.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you feel the above describes you perfectly - Apply now!

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